While beginning a business on a small scale people do not understand the market. They do not understand where to begin and how to lead it in a directed and organized way. This is the most difficult part and once it is sorted out we shall start to make profits. Thus a marketing plan is necessary in order to get things on right track. Present situations must be analyzed and decisions must be taken based on that. A person can also imagine for the future and have a vision. This would help to face challenges that he or she will have to face during the near future. One must understand the demographic requirements for the product to be marketed. This may include customer age, location, gender, etc of customers. There are four important things to be kept in mind to achieve a great marketing plan done to its maximum. They would be to completely have a clear idea about product, price, promotion and place. If this is possible one can easily learn to make profits from even under a stiff competition from its competitors. A best benefit of web marketing is that we will be able to view its results in real time. A person will be able to keep track of the activities carried out in marketing and also able to visualize its results in real time. This might not be possible in any other advertising media. Due to a wider reach of potential population, it is also possible to understand the dynamics of desires and attitudes of people. You can reach out to your customers through various means including live blogs, chats, emailing, posting videos, publishing in online magazines and newsletters, etc. Due to varied options there will be different types of challenges on an everyday scenario and a tough competition to run the business.