We need to talk about A/B testing: Brexit, attack ads and the election campaign

13 Nov

With the general election a month away, how are the parties targeting voters on Facebook with messages about Brexit? Tristan Hotham (University of Bath) explains how A/B testing is being used to identify the most effective campaign themes. Political parties using Facebook ads have a powerful capacity to hone their messages. Unlike in the past – where expensive and hard-to-organise […]